To read more about the history of Indigo and what makes Japanese Denim so special, click here. Much of the European indigo was produced in India, but such high demand meant local workers were pushed into the turmoil of torture to harvest and provide more crop to meet the high demands by their planters their planters were often those that had travelled to India to profit off of the indigo crop and export the supplies all of the world. Indigo was highly sought after in Europe, and the desire for this commodity spread throughout it became a high value commodity that was traded across the globe and was in high demand. But with its high demand and high value, indigo brought strain on the producers. It has been highly colonised, and has a deep dark history. Noun - A noun is a person, place, thing, or idea. They tell how much, how often, when and where something is done. Adverb - An adverb describes how the action is performed. It is thought to have been used even before Eygptian cloth, over 5000 years ago scraps of indigo dyed cloth were discovered in Huaca Prieta in Peru, a prehistoric settlement excavated in the 1940s.īecause of the rarity of blue dye in nature, indigofera was a highly valuable crop. Verb - A verb is a word that expresses an action or a state of being. Indigo has been used in dying cloth for millenia. Of this genus, Indigofera Suffruticosa and Indigofera Tinctoria are the variations used for creating indigo dyes. Indigo is from the plant group Indigofera. Natural blue dye is very rare, and there are only a handful of plants that can provide blue dyes. Lela Patch Pocket Shirt in Japanese Premium Denim Farm and plantation workers have worn denim as their traditional workwear long before Levis created the traditional jean we know today, mending and upcycling their own denim to prolong its life. Whilst the modern format of jeans can be somewhat attributed to Levis Strauss and Jacob Davis, denim as a form of workwear has been worn throughout history within many cultures long before their partnership began. In 1873, the pair became partners, and patented the use of the metal rivet for the denim they begun manufacturing denim overalls, and the first jean by the partnership was created in the 1890s. It was Davis that had the idea of using metal rivets to help hold the cloth together, having found the garments became worn through quickly, the seams tearing from the laboured work in the mines. He produced horse blankets and wagon covers from the denim purchased from Levi’s store, and soon started to make trousers from the denim for a gold mining company. Davis was one of Levi’s customers’, a tailor originally from Nevada. One of the popular cloths Levi imported to sell in his store was a heavy cotton, denim. After hearing of the California Gold Rush, Levi left New York to head West, to San Francisco, to set up his own branch of the store. In 1851 Levi Strauss - formerly Loeb Strauss- left Germany to escape antisemitism in the country, and moved to New York, where his brother had a store selling cloth.
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